What's the significance of Taser changing its name to Axon?
Associate Professor of Marketing Mike Wiles talks about the market opportunity and why the company is taking advantage of it.
Taser International, the Scottsdale-based company known for its stun guns, has changed its name to Axon — the name of its line of body cameras. In this 91.5 KJZZ podcast on April 7, 2017, Wiles says:
I think it makes a lot of sense for them to rename the company in terms of one of their more successful divisions ... because that's where a lot of their growth is going to come from in the future.
Learn more about Mike Wiles.
Latest news
- AI and games are shaping real-world skills
Speakers across ASU share how they're bringing artificial intelligence into the classroom — from…
- Step by step: Measuring the value of managing by walking around
New research finds that executive visits boost employee motivation and sales.
- AI master's student Nora Mawashi sees future career through ethical use of technology
The Master of Science in Artificial Intelligence in Business (MS-AIB) from the W. P.