Will Tucson benefit from Super Bowl LVII?

A marketing expert says the whole state will benefit from the upcoming game.

Asking for customer reviews at the right time: Sooner is not always better

New research examines the best time to prompt customers to provide reviews.

Who’s on first and last?

New research shows that looking at the big picture helps us appreciate where we are.

Finding the funding sweet spot

Machine learning helps predict crowdfunding project success based on the performance of past similar projects.

A look at how political identity influences purchase preferences

New research found that conservatives are more likely to think that uglier produce might taste better or that appliances that are less technologically advanced may last longer.

ASU’s Daniel McIntosh: Arizona sports betting a ‘qualified’ success so far

The one-year anniversary of sports betting in Arizona was Friday, Sept. 9, with billions in wagers placed and millions in tax dollars coming into the state so far.

ASU marketing expert sees future contraction in sports betting market

Bet Arizona chatted with an ASU marketing expert to find out how the state’s revenues have lived up to expectations and where the market could be headed.

Move over materialism: The 'experiential advantage' wins most valuable social currency

While scoring a new iPhone is fun, showing off that picture of your excursion kayaking on Canyon Lake makes people happier, according to research. Plus, inflation concerns and supply chain shortages are expected to affect the holiday shopping season.

Why social distancing in stadiums will outlast the Coronavirus pandemic

Stadiums and arenas across the country have mostly become cashless sports venues. Credit cards replaced cash and ticket stubs fizzled out, too, in place of digital tickets that can be scanned quickly.

How the coronavirus pandemic might affect traffic and kickoff times

Weeknight games in the NBA, NHL, and MLB usually start around 7 p.m, giving office goers plenty of time to make it home and to the arena. However, the dynamic changes if more fans are working from home instead of downtown.