ASU’s Daniel McIntosh: Arizona sports betting a ‘qualified’ success so far

The one-year anniversary of sports betting in Arizona was Friday, Sept. 9, with billions in wagers placed and millions in tax dollars coming into the state so far.

ASU marketing expert sees future contraction in sports betting market

Bet Arizona chatted with an ASU marketing expert to find out how the state’s revenues have lived up to expectations and where the market could be headed.

Move over materialism: The 'experiential advantage' wins most valuable social currency

While scoring a new iPhone is fun, showing off that picture of your excursion kayaking on Canyon Lake makes people happier, according to research. Plus, inflation concerns and supply chain shortages are expected to affect the holiday shopping season.

Why social distancing in stadiums will outlast the Coronavirus pandemic

Stadiums and arenas across the country have mostly become cashless sports venues. Credit cards replaced cash and ticket stubs fizzled out, too, in place of digital tickets that can be scanned quickly.

How the coronavirus pandemic might affect traffic and kickoff times

Weeknight games in the NBA, NHL, and MLB usually start around 7 p.m, giving office goers plenty of time to make it home and to the arena. However, the dynamic changes if more fans are working from home instead of downtown.

Phoenix Mercury see bright future after Bally's partnership

The three-time WNBA champion was recently presented a deal that was too good to pass up: a 15-year partnership, the first such deal for an American professional women’s sports team.

The 'Godfather of Influence' has a new way to be more persuasive

Famed for creating the Six Universal Principles of Influence, persuasion expert Robert Cialdini has now added a seventh rule: Unity, to which he devotes a 73-page chapter in the revised, expanded edition of his 5 million-copy bestseller, 'Influence: The Psychology of Persuasion.'

Arizonans celebrate Mother's Day, one year after lockdown

Marketing expert expects highest consumer spending on Mother's day than in previous years.

How to use marketing perks to get customers to talk about you

Word-of-mouth marketing efforts can either help or hinder a business depending on how they're framed and perceived by consumers, according to new research by Assistant Professor of Marketing Monika Lisjak.

Amy Ostrom named interim dean of ASU's W. P. Carey School of Business

Amy Ostrom, chair of the Department of Marketing and PetSmart Chair in Services Leadership, has been appointed interim dean of the W. P. Carey School of Business at ASU, effective Jan. 1, 2021. Ostrom succeeds Amy Hillman, who had served as the school’s dean since March 2013.