Love it or hate it, advertising can boost life satisfaction
According to an ASU marketing expert’s new research, reducing marketplace uncertainty through advertising has positive effects on consumers.
So bad it’s good: Why consumers love the worst entertainment
An ASU marketing professor's research investigates why consumers prefer bad movies, video clips, songs, or memes.
Branding expert gives real-world insight into sports marketing
Founder and President of AP Brand Group Alexy Posner discussed how to spark social change through talent management and authentic branding with W. P. Carey students.
How can employee-facing technology improve your customer experience?
An ASU marketing expert discusses communicating and collaborating with employees when implementing new technologies.
How to keep time: Look busy
An ASU marketing expert weighs in on how busyness affects social status.
What to know as ESPN BET launches in Arizona
An ASU expert discusses how market share gains could affect the new sports betting site.
How do investors react to crowdsourcing contests?
An ASU professor's research examines how crowdsourcing contests for marketing ideas affect stock markets.
Consumers are finding ways to justify spending, even if it busts their budget
'Revenge spending' is a justification for increased spending, ASU expert says.
How customer service chatbots increase companies’ value
Research shows that customers value the fast, personalized services provided by AI chatbots.
WynnBET to shutter Arizona online sports betting operation
Failing U.S. sports betting operators will continue to struggle, says ASU expert.