What to know as ESPN BET launches in Arizona

An ASU expert discusses how market share gains could affect the new sports betting site.

How do investors react to crowdsourcing contests?

An ASU professor's research examines how crowdsourcing contests for marketing ideas affect stock markets.

Consumers are finding ways to justify spending, even if it busts their budget

'Revenge spending' is a justification for increased spending, ASU expert says.

How customer service chatbots increase companies’ value

Research shows that customers value the fast, personalized services provided by AI chatbots.

WynnBET to shutter Arizona online sports betting operation

Failing U.S. sports betting operators will continue to struggle, says ASU expert.

2023 best 40-under-40 MBA professors: Kate Eaton

Assistant Dean for MBA Programs Kate Eaton honored for innovation in graduate education.

Cybersecurity in K-12 education

An ASU expert discusses cybersecurity threats to schools and strategies to mitigate them.

‘Things can go sideways quickly’ as security removes protestors from ethical fashion event

Protests may be leading to a tipping point in the fast fashion industry, ASU marketing expert says.

On heels of pandemic, Valley hospitality industry eyes potential windfall from Super Bowl 57

A marketing expert examines the economic impact of the big game on the region.

Will Tucson benefit from Super Bowl LVII?

A marketing expert says the whole state will benefit from the upcoming game.