Cybersecurity in K-12 education

An ASU expert discusses cybersecurity threats to schools and strategies to mitigate them.

‘Things can go sideways quickly’ as security removes protestors from ethical fashion event

Protests may be leading to a tipping point in the fast fashion industry, ASU marketing expert says.

On heels of pandemic, Valley hospitality industry eyes potential windfall from Super Bowl 57

A marketing expert examines the economic impact of the big game on the region.

Will Tucson benefit from Super Bowl LVII?

A marketing expert says the whole state will benefit from the upcoming game.

Asking for customer reviews at the right time: Sooner is not always better

New research examines the best time to prompt customers to provide reviews.

Who’s on first and last?

New research shows that looking at the big picture helps us appreciate where we are.

Finding the funding sweet spot

Machine learning helps predict crowdfunding project success based on the performance of past similar projects.

A look at how political identity influences purchase preferences

New research found that conservatives are more likely to think that uglier produce might taste better or that appliances that are less technologically advanced may last longer.

ASU’s Daniel McIntosh: Arizona sports betting a ‘qualified’ success so far

The one-year anniversary of sports betting in Arizona was Friday, Sept. 9, with billions in wagers placed and millions in tax dollars coming into the state so far.

ASU marketing expert sees future contraction in sports betting market

Bet Arizona chatted with an ASU marketing expert to find out how the state’s revenues have lived up to expectations and where the market could be headed.