Customer loyalty management is a must
As consumers are presented with more options, customer loyalty management strategies like engagement, loyalty programs, and feedback systems can create competitive advantages, says a W. P. Carey marketing expert.
May is Older Americans Month. But with so many awareness initiatives, do causes get lost?
Older Americans Month is just one of many awareness initiatives competing for the public's attention this month, says an ASU marketing expert.
The gentle science of persuasion, part seven: Unity
Shared identities have shaped human behavior since ancient times, offering a powerful reminder that even in a divided world, unity can inspire collaboration, connection, and understanding.
Boxing bag invention adds convenience to workouts
The Steadystrike, a mobile punching bag for boxers, was created by W. P. Carey Associate Professor of Marketing Douglas Olsen.
W. P. Carey students pursue excellence in digital marketing, professional sales, and sports business
The Department of Marketing within ASU's W. P. Carey School of Business supports undergraduate students interested in pursuing specialized roles in digital marketing, professional sales, and sports business.
New ASU graduate business degree options meet emerging market needs
The W. P. Carey School of Business launches a suite of in-demand programs.
Why does online shopping make me feel like absolute crap?
The uncertainty of online shopping can result in frustration, says an ASU marketing expert.
ASU a top-ranked university for graduate employability
A W. P. Carey marketing expert discusses connecting ASU students with prospective employers.
Why does online shopping make me feel like absolute crap?
Online shopping can cause anxiety and frustration, says a W. P. Carey marketing expert.
More people are relying on their personal brands to help them in the job market
An ASU marketing expert discusses the importance of authenticity and storytelling when building a personal brand.