Why does online shopping make me feel like absolute crap?
The uncertainty of online shopping can result in frustration, says an ASU marketing expert.
ASU a top-ranked university for graduate employability
A W. P. Carey marketing expert discusses connecting ASU students with prospective employers.
Why does online shopping make me feel like absolute crap?
Online shopping can cause anxiety and frustration, says a W. P. Carey marketing expert.
More people are relying on their personal brands to help them in the job market
An ASU marketing expert discusses the importance of authenticity and storytelling when building a personal brand.
Election worker threats; election anxiety; big box stores closing
A W. P. Carey marketing expert discusses the factors that lead some business concepts and locations to permanently close their doors.
Not everyone is comfortable eating food with a person's picture on it, ASU study finds
People are less likely to use or consume disposable items like food and napkins featuring photos of a person or a living thing, says an ASU marketing expert.
Cialdini's continuing influence: The next 40 years of persuasion
The 'Godfather of Influence' Robert Cialdini celebrates 40 years of his bestselling book Influence at ASU.
The real reason for Shein’s success? A cognitive bias known as 'temporal discounting’
An ASU marketing expert investigates the hidden costs associated with cheap goods.
The legal and ethical concerns of data driven marketing in technology
An ASU marketing expert discusses how browsing history data drives consumer predictions.
Love it or hate it, advertising can boost life satisfaction
According to an ASU marketing expert's new research, reducing marketplace uncertainty through advertising has positive effects on consumers.