World Cup 2026 could deliver nearly $1 billion economic jackpot to California
As uncertainties and gas prices rise, the 2026 World Cup could revitalize the economy domestically.
Bears honor educators during Teacher Appreciation Week
Chicago Bears chairman reflects on a W. P. Carey educator who shaped his life during Teacher Appreciation Week.
Arizona universities redesign curricula to prepare graduates for AI-driven careers in marketing and health care
The W. P. Carey School of Business leads the charge with integrating AI tools into various marketing programs.
Ticket prices for Women’s Basketball Final Four in Phoenix are soaring
A W. P. Carey marketing expert explains why ticket prices are on the rise and what the demand means for secondary ticket sites like Gametime and StubHub.
Hobbs wants a bigger share of Arizona sports gambling revenue. Is that feasible?
An ASU marketing expert weighs in on the potential impacts of increasing sports betting taxes.
Customer rage is all the rage
Empathy, an apology, and a clear explanation go a long way in defusing angry customers, says a W. P. Carey marketing expert.
The hobby effect: Why showing your personal side can pay off professionally
A new study finds that sharing hobbies tied to growth and fulfillment can make people appear more competent and motivated.
The subscription trap and how it impacts students' budgets
Monthly subscriptions can reinforce behaviors like the sunk-cost fallacy and loss aversion, explains a W. P. Carey marketing expert.
Student projects support growth for Bubbies Ice Cream
Bubbies Ice Cream is a local business that has sponsored several applied projects for the Department of Marketing at ASU’s W. P. Carey School of Business.
The surprising dynamics of CMO pay
New research reveals revenue risks of unequal C-suite compensation.