The one-year anniversary of sports betting in Arizona was Friday, Sept. 9, with billions in wagers placed and millions in tax dollars coming into the state so far.
Bet Arizona chatted with an ASU marketing expert to find out how the state’s revenues have lived up to expectations and where the market could be headed.
While scoring a new iPhone is fun, showing off that picture of your excursion kayaking on Canyon Lake makes people happier, according to research. Plus, inflation concerns and supply chain shortages are expected to affect the holiday shopping season.
Stadiums and arenas across the country have mostly become cashless sports venues. Credit cards replaced cash and ticket stubs fizzled out, too, in place of digital tickets that can be scanned quickly.
Weeknight games in the NBA, NHL, and MLB usually start around 7 p.m, giving office goers plenty of time to make it home and to the arena. However, the dynamic changes if more fans are working from home instead of downtown.
The three-time WNBA champion was recently presented a deal that was too good to pass up: a 15-year partnership, the first such deal for an American professional women’s sports team.
Famed for creating the Six Universal Principles of Influence, persuasion expert Robert Cialdini has now added a seventh rule: Unity, to which he devotes a 73-page chapter in the revised, expanded edition of his 5 million-copy bestseller, 'Influence: The Psychology of Persuasion.'
Marketing expert expects highest consumer spending on Mother's day than in previous years.
Word-of-mouth marketing efforts can either help or hinder a business depending on how they're framed and perceived by consumers, according to new research by Assistant Professor of Marketing Monika Lisjak.
Amy Ostrom, chair of the Department of Marketing and PetSmart Chair in Services Leadership, has been appointed interim dean of the W. P. Carey School of Business at ASU, effective Jan. 1, 2021. Ostrom succeeds Amy Hillman, who had served as the school’s dean since March 2013.