Why does online shopping make me feel like absolute crap?

The uncertainty of online shopping can result in frustration, says an ASU marketing expert.

In this story published Nov. 23, 2024, in Vogue India:

All this, yet you still can't see, feel, or try anything on. As a result, online shopping will always feel somewhat uncertain, which can lead to stress, anxiety, and frustration.

– Neeru Paharia, professor of marketing and Juanita and Phil Francis Faculty Fellow