From snake oil to biotech breakthroughs: The business of immortality and its impact on consumers

When do discoveries stop being headlines and start being a product on the shelf available for purchase? The short answer, according to John Marchica, faculty associate in the W. P. Carey School of Business and the College of Health Solutions, is approximately 10 years.

How Nextdoor addressed racial profiling on its platform

Marketing Lecturer Phil Simon explains how the app tackled the issue with a data-driven, agile approach.

Buy something. You'll feel better

Professor of Marketing Naomi Mandel explains why we seek solace in 'retail therapy.'

Going for food labeled 'healthy?' Think again

Professor of Marketing Naomi Mandel finds that subjects ate more chips after consuming a so-called 'healthy' shake vs. one marked as 'indulgent.'

Despite pressure to look pretty, study finds women who work at it are judged as less moral

Research reveals that high-effort 'beauty work' is frowned upon because it misrepresents someone in a transient way.

How to persuade people (hint: not by telling them they're stupid)

Professor Emeritus of Marketing Robert Cialdini helped Obama in the 2012 election and consulted Hillary Clinton's campaign. He shares what he'd advise the Democrats to do if they were to seek his help today. 

W. P. Carey research: $313 billion in company revenue at risk due to poor products and services

Consumer problems are up, but corporate complaint-handling improves in 2017

Lucky stars? Culture, distance impact online review ratings

Five stars, one star or something in between? Ratings you give a restaurant are likely affected by where you grew up, when you visited the eatery, and how far away that establishment is. What’s more, others look at how much emotion you express when evaluating the helpfulness of your critique.

Apps and advertising: Now marketers can invest more wisely

Research by Professor of Information Systems Sang-Pil Han provides a model for mobile application analytics that helps media buyers know how much and where to spend for optimal ad return on investment.

Gray-market sales: They’re not a black-or-white bane

Legal or not, companies often view third-party sellers as serious threats to revenue and profits. Associate Professor of Information Systems John Zhang's research shows that’s not always the case.