In recognition of his outstanding achievements in original research, the psychology and marketing professor has been elected a member of one of the most distinguished scientific organizations in the country.

Research by Regents' Professor Emeritus Robert Cialdini has led to a new way of thinking about consumer behavior and a best-selling book — and now the marketing research lab has been named after him.

Think every little thing one person does for the environment can make a difference? Here’s what Regents' Professor Emeritus of Psychology and Marketing Robert Cialdini says about the power of individuals to influence other people and businesses in the fight over climate change.

Brands are paying the online retail giant to use its data to find potential new customers and send them samples.

When an unexpected event or opportunity comes up, it's what you do next that matters.

Sizeable rebates can backfire because consumers save the money and upgrade less, according to new marketing research.

Your 3-minute briefing of two impactful people in the corporate world.

Robert B. Cialdini Behavioral Research Lab looks to expand into the field.

The W. P. Carey School of Business at Arizona State University has announced a new gift honoring an ASU emeritus faculty member and one of the most prominent thought leaders in behavioral research.

Jason Kyle (BS Marketing '94) credits lessons learned in the classroom with his ability to tackle the challenges of a diverse business portfolio today.