Five stars, one star or something in between? Ratings you give a restaurant are likely affected by where you grew up, when you visited the eatery, and how far away that establishment is. What’s more, others look at how much emotion you express when evaluating the helpfulness of your critique.

Research by Professor of Information Systems Sang-Pil Han provides a model for mobile application analytics that helps media buyers know how much and where to spend for optimal ad return on investment.

Legal or not, companies often view third-party sellers as serious threats to revenue and profits. Associate Professor of Information Systems John Zhang's research shows that’s not always the case.

As the holiday shopping season continues, a new survey shows just how unsatisfied Americans are with the products and services we buy.

Don't fall for deceptive ads to soothe your self-esteem. Instead, learn advertisers' tricks and avoid them with these tips.

The latest survey found consumer problems are up and corporate complaint-handling improved.

Marketing Chair and PetSmart Chair in Service Leadership Amy Ostrom wanted to understand how service robots might positively influence customers’ frontline experiences in the future.

Research by Professor Emeritus of Marketing Robert Cialdini outlines six key principles of persuasion.

How much was the college basketball championship worth to Phoenix? According to a study commissioned by the Phoenix Local Organizing Committee and conducted by the Seidman Research Institute: $324.5 million. The experience university volunteers gained? Priceless.

Research finds that people are less likely to use and enjoy beautiful consumables.