New research looks into how a combination of package language, size, and nutrition label information can affect whether you buy anything from cookies to popcorn to satisfy your cravings.

Tailgate parties. Fantasy leagues. Promotions at neighborhood bars and restaurants. These are a few of the activities and specials we enjoy during professional sports seasons. Two professors comment on the other thing that gets us into the game spirit.

New research by economics professors Jonathan Ketcham, Kelly Bishop, and Nicolai Kuminoff found that increased, incremental exposure to fine particles called PM2.5 over the course of a decade increases the chances of a dementia diagnosis.

Will loyalty hold up with money at stake? Professors of marketing and management weigh in on the changes.

Professors of marketing chew on the publicity stunt’s success and best practices for similar promotions on social media.

When do discoveries stop being headlines and start being a product on the shelf available for purchase? The short answer, according to John Marchica, faculty associate in the W. P. Carey School of Business and the College of Health Solutions, is approximately 10 years.

Marketing Lecturer Phil Simon explains how the app tackled the issue with a data-driven, agile approach.

Professor of Marketing Naomi Mandel explains why we seek solace in 'retail therapy.'

Professor of Marketing Naomi Mandel finds that subjects ate more chips after consuming a so-called 'healthy' shake vs. one marked as 'indulgent.'

Research reveals that high-effort 'beauty work' is frowned upon because it misrepresents someone in a transient way.