Professors of marketing chew on the publicity stunt’s success and best practices for similar promotions on social media.

When do discoveries stop being headlines and start being a product on the shelf available for purchase? The short answer, according to John Marchica, faculty associate in the W. P. Carey School of Business and the College of Health Solutions, is approximately 10 years.

Marketing Lecturer Phil Simon explains how the app tackled the issue with a data-driven, agile approach.

Professor of Marketing Naomi Mandel explains why we seek solace in 'retail therapy.'

Professor of Marketing Naomi Mandel finds that subjects ate more chips after consuming a so-called 'healthy' shake vs. one marked as 'indulgent.'

Research reveals that high-effort 'beauty work' is frowned upon because it misrepresents someone in a transient way.

Professor Emeritus of Marketing Robert Cialdini helped Obama in the 2012 election and consulted Hillary Clinton's campaign. He shares what he'd advise the Democrats to do if they were to seek his help today. 

Consumer problems are up, but corporate complaint-handling improves in 2017

Five stars, one star or something in between? Ratings you give a restaurant are likely affected by where you grew up, when you visited the eatery, and how far away that establishment is. What’s more, others look at how much emotion you express when evaluating the helpfulness of your critique.

Legal or not, companies often view third-party sellers as serious threats to revenue and profits. Associate Professor of Information Systems John Zhang's research shows that’s not always the case.