In his latest book, "Analytics: The Agile Way," Marketing Lecturer Phil Simon illustrates not only the importance of reacting quickly in a crisis but how useful a data-driven, agile approach can be.

In this article he wrote on Harvard Business Review May 11, 2018:

Simply adding additional details and a little bit of user friction did not eliminate posts by insensitive people or racist users with axes to grind. But by taking a data-oriented and agile approach to design, the company reported it had reduced racial profiling by 75 percent.