How Nextdoor addressed racial profiling on its platform
Marketing Lecturer Phil Simon explains how the app tackled the issue with a data-driven, agile approach.
In his latest book, "Analytics: The Agile Way," Marketing Lecturer Phil Simon illustrates not only the importance of reacting quickly in a crisis but how useful a data-driven, agile approach can be.
In this article he wrote on Harvard Business Review May 11, 2018:
Simply adding additional details and a little bit of user friction did not eliminate posts by insensitive people or racist users with axes to grind. But by taking a data-oriented and agile approach to design, the company reported it had reduced racial profiling by 75 percent. 
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