How Nextdoor addressed racial profiling on its platform
Marketing Lecturer Phil Simon explains how the app tackled the issue with a data-driven, agile approach.
In his latest book, "Analytics: The Agile Way," Marketing Lecturer Phil Simon illustrates not only the importance of reacting quickly in a crisis but how useful a data-driven, agile approach can be.
In this article he wrote on Harvard Business Review May 11, 2018:
Simply adding additional details and a little bit of user friction did not eliminate posts by insensitive people or racist users with axes to grind. But by taking a data-oriented and agile approach to design, the company reported it had reduced racial profiling by 75 percent. 
Latest news
- How the 25% tariff on car imports could impact prices in Arizona
The tariffs will impact new and used car prices, says an ASU supply chain management expert.
- Reshaping what a leader looks like
Spanx founder Sara Blakely didn't just create a new product — she revolutionized the business of…
- Tariff threats
An ASU supply chain management expert breaks down how recent tariffs will impact the U.S.