Before you offer that generous trade-in incentive, read this

Sizeable rebates can backfire because consumers save the money and upgrade less, according to new marketing research.

Executive summary

Your 3-minute briefing of two impactful people in the corporate world.

W. P. Carey marketing lab renamed for professor, best-selling author

Robert B. Cialdini Behavioral Research Lab looks to expand into the field.

Marketing lab renamed in honor of author and professor Robert Cialdini

The W. P. Carey School of Business at Arizona State University has announced a new gift honoring an ASU emeritus faculty member and one of the most prominent thought leaders in behavioral research.

Former NFL champ’s new playing field: coffee, breakfast, and wine

Jason Kyle (BS Marketing '94) credits lessons learned in the classroom with his ability to tackle the challenges of a diverse business portfolio today.

Counting calories on snack foods?

New research looks into how a combination of package language, size, and nutrition label information can affect whether you buy anything from cookies to popcorn to satisfy your cravings.

The value of sports continues to soar

Tailgate parties. Fantasy leagues. Promotions at neighborhood bars and restaurants. These are a few of the activities and specials we enjoy during professional sports seasons. Two professors comment on the other thing that gets us into the game spirit.

We’re just learning how exposure to air pollution degrades our brains

New research by economics professors Jonathan Ketcham, Kelly Bishop, and Nicolai Kuminoff found that increased, incremental exposure to fine particles called PM2.5 over the course of a decade increases the chances of a dementia diagnosis.

Legalized sports betting could change fan experience

Will loyalty hold up with money at stake? Professors of marketing and management weigh in on the changes.

IHOP’s name campaign shows breakfast brand is serious about burgers, too

Professors of marketing chew on the publicity stunt’s success and best practices for similar promotions on social media.