According to new research by Associate Professor of Marketing Adriana Samper, the ‘level effect’ affects indulgent food choices.

Professor Emeritus of Marketing and Psychology Robert Cialdini spent his career learning the art of persuasion. His work will live on at ASU.

With Valentine’s Day fast-approaching, there’s nothing better than a good old-fashioned love story with a couple who met at ASU, fell in love, and share their lives and work.

Professor Emeritus of Psychology and Marketing Robert Cialdini's research can be used to positively guide our partners in an effort to strengthen our connection with one another.

In recognition of his outstanding achievements in original research, the psychology and marketing professor has been elected a member of one of the most distinguished scientific organizations in the country.

Research by Regents' Professor Emeritus Robert Cialdini has led to a new way of thinking about consumer behavior and a best-selling book — and now the marketing research lab has been named after him.

Think every little thing one person does for the environment can make a difference? Here’s what Regents' Professor Emeritus of Psychology and Marketing Robert Cialdini says about the power of individuals to influence other people and businesses in the fight over climate change.

Brands are paying the online retail giant to use its data to find potential new customers and send them samples.

When an unexpected event or opportunity comes up, it's what you do next that matters.

Sizeable rebates can backfire because consumers save the money and upgrade less, according to new marketing research.