During the pandemic, many people want to be with loved ones — and can’t. Professor of Marketing Naomi Mandel says consumers who feel socially isolated often buy nostalgic items, which is an example of what she calls ‘compensatory consumption,’ in her new research.

Professor of Marketing Ruth Bolton shares why digital technologies alone can't rescue retail. She explains that companies must integrate the digital, physical, and social aspects of shopping to satisfy the majority of their customers, especially during the COVID-19 pandemic.

Whenever there is uncertainty, scammers try to take advantage of the fear and confusion. This is no different during the COVID-19 pandemic.

According to new research by Associate Professor of Marketing Adriana Samper, the ‘level effect’ affects indulgent food choices.

Professor Emeritus of Marketing and Psychology Robert Cialdini spent his career learning the art of persuasion. His work will live on at ASU.

With Valentine’s Day fast-approaching, there’s nothing better than a good old-fashioned love story with a couple who met at ASU, fell in love, and share their lives and work.

Professor Emeritus of Psychology and Marketing Robert Cialdini's research can be used to positively guide our partners in an effort to strengthen our connection with one another.

In recognition of his outstanding achievements in original research, the psychology and marketing professor has been elected a member of one of the most distinguished scientific organizations in the country.

Research by Regents' Professor Emeritus Robert Cialdini has led to a new way of thinking about consumer behavior and a best-selling book — and now the marketing research lab has been named after him.

Think every little thing one person does for the environment can make a difference? Here’s what Regents' Professor Emeritus of Psychology and Marketing Robert Cialdini says about the power of individuals to influence other people and businesses in the fight over climate change.