Asking for customer reviews at the right time: Sooner is not always better
New research examines the best time to prompt customers to provide reviews.
In this article published Jan. 10, 2023, by the American Marketing Association:
The likelihood of writing a review decreases as time passes because consumers' recall becomes blurry. This is more of a reason for companies to find the fine balance between asking for reviews too soon and waiting too long — both of which affect the quality of reviews.
– Sang Pil Han, associate professor of information systems
Latest news
- Gifts that give back
This holiday season, give gifts that stand out — and support the Sun Devil community — from…
- Who is the new Brazilian owner of Hickman's Family Farms?
The sale of Arizona's largest egg producer could lead to 15% higher prices due to fewer choices…
- Understanding the Fed’s rate cuts: ASU professor provides insights
Will lower rates impact economic growth? A W. P. Carey finance expert weighs in.