How customer service chatbots increase companies' value

Research shows that customers value the fast, personalized services provided by AI chatbots.

WynnBET to shutter Arizona online sports betting operation

Failing U.S. sports betting operators will continue to struggle, says ASU expert.

2023 best 40-under-40 MBA professors: Kate Eaton

Assistant Dean for MBA Programs Kate Eaton honored for innovation in graduate education.

Cybersecurity in K-12 education

An ASU expert discusses cybersecurity threats to schools and strategies to mitigate them.

'Things can go sideways quickly' as security removes protestors from ethical fashion event

Protests may be leading to a tipping point in the fast fashion industry, ASU marketing expert says.

On heels of pandemic, Valley hospitality industry eyes potential windfall from Super Bowl 57

A marketing expert examines the economic impact of the big game on the region.

Will Tucson benefit from Super Bowl LVII?

A marketing expert says the whole state will benefit from the upcoming game.

Asking for customer reviews at the right time: Sooner is not always better

New research examines the best time to prompt customers to provide reviews.

Who’s on first and last?

New research shows that looking at the big picture helps us appreciate where we are.

Finding the funding sweet spot

Machine learning helps predict crowdfunding project success based on the performance of past similar projects.