Women holding shopping bags.

Consumers are finding ways to justify spending, even if it busts their budget

'Revenge spending' is a justification for increased spending, ASU expert says.

In this story published Sept. 5, 2023, in Marketplace:

This notion of revenge spending has come about. Individuals in the pandemic felt as though there were limitations from the start. And so our spending habits were very, very much curbed. So now, the notion of coming out, being able to engage in things like fine dining, more social interactions — which are accompanied by expenses — has led to an increase in spending overall.

Adriana Samper, associate professor of marketing

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