Will Tucson benefit from Super Bowl LVII?
A marketing expert says the whole state will benefit from the upcoming game.
In this story published Jan. 27, 2022, by Inside Tucson Business:
Given most people stay for at least four days and many travel around the state during their stay, this would be one benefit stream for Tucson. Plus, all those who come to the Super Bowl and experience Arizona indicate very favorable perceptions, experiences, and intentions to come back.
– Michael Mokwa, professor and Pat Tillman Foundation Distinguished Professor of Leadership and Marketing
Latest news
- Spring 2025 W. P. Carey Dean's Medalists honored at celebratory luncheon
Top grads from each program recognized for academic excellence and lasting impact on the ASU…
- Teaching awards recognize educators who inspire
W. P. Carey students chose three teachers to receive the prestigious John W.
- Beer sales research brews up lessons for businesses
New study shows how full-strength beer laws boosted grocery sales through smart product pairings…