Will Tucson benefit from Super Bowl LVII?
A marketing expert says the whole state will benefit from the upcoming game.
In this story published Jan. 27, 2022, by Inside Tucson Business:
Given most people stay for at least four days and many travel around the state during their stay, this would be one benefit stream for Tucson. Plus, all those who come to the Super Bowl and experience Arizona indicate very favorable perceptions, experiences, and intentions to come back.
– Michael Mokwa, professor & Pat Tillman Foundation Distinguished Professor of Leadership and Marketing
Latest news
- Rage-tweeting is on the rise for disgruntled consumers who seek ‘revenge’ for bad service
Latest ASU 'customer rage' survey shows an increase in vengeful behavior.
- Got data? The AIDA Initiative can helpTackling real-world business and societal problems through AI and data analytics.
- Working from home? Smile, you might be monitored live on camera
The rise in monitoring workers may backfire on employers, says an ASU management expert.