Will Tucson benefit from Super Bowl LVII?
A marketing expert says the whole state will benefit from the upcoming game.
In this story published Jan. 27, 2022, by Inside Tucson Business:
Given most people stay for at least four days and many travel around the state during their stay, this would be one benefit stream for Tucson. Plus, all those who come to the Super Bowl and experience Arizona indicate very favorable perceptions, experiences, and intentions to come back.
– Michael Mokwa, professor and Pat Tillman Foundation Distinguished Professor of Leadership and Marketing
Latest news
- How the 25% tariff on car imports could impact prices in Arizona
The tariffs will impact new and used car prices, says an ASU supply chain management expert.
- Reshaping what a leader looks like
Spanx founder Sara Blakely didn't just create a new product — she revolutionized the business of…
- Tariff threats
An ASU supply chain management expert breaks down how recent tariffs will impact the U.S.