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'Things can go sideways quickly' as security removes protestors from ethical fashion event

Protests may be leading to a tipping point in the fast fashion industry, ASU marketing expert says.

2023-02-15

In this article published Feb. 15, 2023, on Sourcing Journal:

"In general, consumers balance their desire for fast, trendy, or cheap fashion, and what they could possibly represent. There is a critical point at which protests get enough mindshare with consumers, such that the social costs can counteract the benefits."

– Neeru Paharia, professor of marketing

Marketing