'Things can go sideways quickly' as security removes protestors from ethical fashion event
Protests may be leading to a tipping point in the fast fashion industry, ASU marketing expert says.
In this article published Feb. 15, 2023, on Sourcing Journal:
"In general, consumers balance their desire for fast, trendy, or cheap fashion, and what they could possibly represent. There is a critical point at which protests get enough mindshare with consumers, such that the social costs can counteract the benefits."
– Neeru Paharia, professor of marketing
Latest news
- How to stay invested in US stocks without the tech overweight
A majority of stock market returns can be attributed to a handful of companies, suggests a W. P…
- The Cactus League: A history of growth and impact in Arizona
Visitors attending the 2023 Cactus League contributed to generating over $7 million for the…
- Cactus League returns to pre-pandemic attendance with 2025 season buzz
According to a W. P.