'Things can go sideways quickly' as security removes protestors from ethical fashion event
Protests may be leading to a tipping point in the fast fashion industry, ASU marketing expert says.
In this article published Feb. 15, 2023, on Sourcing Journal:
"In general, consumers balance their desire for fast, trendy, or cheap fashion, and what they could possibly represent. There is a critical point at which protests get enough mindshare with consumers, such that the social costs can counteract the benefits."
– Neeru Paharia, professor of marketing
Latest news
- Pioneering partnership brings essential software training to the public
A new certificate program from W. P.
- Samuel Bowker came to ASU from the United Kingdom to enhance career with finance master’s degree
As a recent college graduate in the U.K.
- Summer reads with real impact
Business school faculty and staff recommend seven books — from inspiring memoirs to the evolving…