On heels of pandemic, Valley hospitality industry eyes potential windfall from Super Bowl 57
A marketing expert examines the economic impact of the big game on the region.
In this article published Feb. 11, 2023, on Cronkite News:
The spread across the Valley is not as important to how much they spent. It's how high quality of an experience they have in the Valley, and how many of our different communities and the bars, restaurants, and events in the communities can go ahead and build up their revenue.
– Michael Mokwa, professor and Pat Tillman Foundation Distinguished Professor of Leadership and Marketing
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