The three-time WNBA champion Phoenix Mercury was recently presented a deal that was too good to pass up: An AZ sports betting offer from Bally’s Sportsbook, which signed a 15-year partnership with the franchise on July 1, the first such deal for an American professional women’s sports team.

In this story published Aug. 9, 2021, on Bet Arizona:

You look at the individual teams, and for them, it’s another revenue opportunity. Especially post-COVID, when they didn’t have enough people in the seats. And so, then you start to look at it from the gambling provider’s perspective. What are they getting out of this?

– Daniel McIntosh, lecturer senior of marketing