Phoenix Mercury see bright future after Bally's partnership

The three-time WNBA champion Phoenix Mercury was recently presented a deal that was too good to pass up: An AZ sports betting offer from Bally’s Sportsbook, which signed a 15-year partnership with the franchise on July 1, the first such deal for an American professional women’s sports team.

In this story published Aug. 9, 2021, on Bet Arizona:

You look at the individual teams, and for them, it’s another revenue opportunity. Especially post-COVID, when they didn’t have enough people in the seats. And so, then you start to look at it from the gambling provider’s perspective. What are they getting out of this?

Daniel McIntosh, lecturer senior of marketing

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