Professor Emeritus of Marketing Robert Cialdini helped Obama in the 2012 election and consulted Hillary Clinton's campaign. He shares what he'd advise the Democrats to do if they were to seek his help today. 

Consumer problems are up, but corporate complaint-handling improves in 2017

Five stars, one star or something in between? Ratings you give a restaurant are likely affected by where you grew up, when you visited the eatery, and how far away that establishment is. What’s more, others look at how much emotion you express when evaluating the helpfulness of your critique.

Legal or not, companies often view third-party sellers as serious threats to revenue and profits. Associate Professor of Information Systems John Zhang's research shows that’s not always the case.

Research by Professor of Information Systems Sang-Pil Han provides a model for mobile application analytics that helps media buyers know how much and where to spend for optimal ad return on investment.

As the holiday shopping season continues, a new survey shows just how unsatisfied Americans are with the products and services we buy.

Don't fall for deceptive ads to soothe your self-esteem. Instead, learn advertisers' tricks and avoid them with these tips.

The latest survey found consumer problems are up and corporate complaint-handling improved.

Marketing Chair and PetSmart Chair in Service Leadership Amy Ostrom wanted to understand how service robots might positively influence customers’ frontline experiences in the future.

Research by Professor Emeritus of Marketing Robert Cialdini outlines six key principles of persuasion.