Don't fall for deceptive ads to soothe your self-esteem. Instead, learn advertisers' tricks and avoid them with these tips.

The latest survey found consumer problems are up and corporate complaint-handling improved.

Marketing Chair and PetSmart Chair in Service Leadership Amy Ostrom wanted to understand how service robots might positively influence customers’ frontline experiences in the future.

Research by Professor Emeritus of Marketing Robert Cialdini outlines six key principles of persuasion.

How much was the college basketball championship worth to Phoenix? According to a study commissioned by the Phoenix Local Organizing Committee and conducted by the Seidman Research Institute: $324.5 million. The experience university volunteers gained? Priceless.

Research finds that people are less likely to use and enjoy beautiful consumables.

Regents’ Professor Emeritus of Psychology and Marketing Robert Cialdini's research found social norms have a significant effect on what we toss into the blue bin.

Companies may be losing more customers than keeping them because of ineffective customer service efforts, according to the 2015 Customer Rage Survey.

Indifferent employees alienate shoppers, run off clients and botch deals with a shoulder-shrug. They don't care, and that message acts like static on a bad telephone connection, canceling out any lucrative communication. How to turn that attitude around?

When it comes to consumer contentment, managers and executives should not mistake silence for satisfaction. Most unhappy customers never say a word; they just take their business elsewhere.