Research by Professor Emeritus of Marketing Robert Cialdini outlines six key principles of persuasion.

How much was the college basketball championship worth to Phoenix? According to a study commissioned by the Phoenix Local Organizing Committee and conducted by the Seidman Research Institute: $324.5 million. The experience university volunteers gained? Priceless.

Research finds that people are less likely to use and enjoy beautiful consumables.

Regents’ Professor Emeritus of Psychology and Marketing Robert Cialdini's research found social norms have a significant effect on what we toss into the blue bin.

Companies may be losing more customers than keeping them because of ineffective customer service efforts, according to the 2015 Customer Rage Survey.

Michael Vick's apparent involvement in the brutal "sport" of dog fighting is the latest incident to focus attention on celebrity endorsements.

Companies typically try to acquire the kind of customers that are immediately profitable, or show the most potential for long term value.

Telecom giant Sprint-Nextel recently decided about a thousand of its customers were just a little bit too demanding, so it went ahead and fired them. The remarkable move made headlines nationwide and since has left business analysts to ponder two questions. First, was Sprint justified?

From its origin as an economical means of preserving dried fish to its current ubiquitous presence in supermarkets and five-star restaurants, sushi presents a fascinating glimpse of the rise and fall (and rise again) of Japan's modern economy and the similarly wild ride of sushi's culinary center

With consumers increasingly comfortable with interactive technologies such as online social networks, high-speed connections and new media tools, it's now easier than ever for marketers to connect with their customers. It is also easier than ever for consumers to ignore brand messages.