The gentle science of persuasion, part four: Consistency
Nobody likes being known as a liar or as wishy-washy or erratic. So, when people make public commitments or promises, they will almost always want to back up those words with action. They have little choice: For reputation’s sake, they must do so.
Advice to U.S. tourism and hospitality industry: Learn some Mandarin
As China's economy grows and stringent travel restrictions are relaxed, urban middle- to upper-class Chinese are increasing looking beyond their borders for travel. While a staggering 31 million Chinese traveled abroad in 2005, only 100,000 visited the United States.
Beauty and the sales commission: Looks can boost performance
You wouldn't expect to see a scrawny, spectacled, beak-nosed Chippendale dancer any more than you'd expect Hooters to hire an obese waitress. But, surely, looks don't matter for the highly educated and trained sales professionals that pharmaceutical companies send to doctors' offices.
Picky, picky: Consumers tend to reject 'contaminated' merchandise
Did you ever notice how shoppers often thumb through magazines, but when it comes to making a purchase, they never pick the one at the front of the rack?
Ahead of its time: Services program plays critical role in business community
As the Center for Services Leadership at the W. P. Carey School of Business enters its third decade, its founders recall a time when they faced off with skeptics who doubted the importance of services in business education.
The waiting game: It's not always a bad thing
To wait or not to wait is not the question. Rather, it's how — and to what extent — an imposed delay affects our enjoyment of consumer products. W. P. Carey School of Business marketing professors take a closer look at delays and consumer opinions.
Dissatisfied consumers turn tables on companies in cyberspace
In the old days, an unpleasant customer service experience prompted an outraged report circulating among a few friends and relatives. Today, a spurned customer has the potential to reach millions through Word of Web (WOW).
High performers: Staying on top of the game
The qualities that set high performers apart from their colleagues have been put under the research microscope of two marketing professors at the W. P. Carey School of Business.
Zen of the pack rat: Yard sales bring angst, exhilaration for sellers
Our possessions are more than inanimate objects; often they are fraught with meaning, negative or positive.
Can't stop the music: Industry fails to keep pace with consumer habits
The Supreme Court is expected to rule next month whether Grokster, a Napster-like file-sharing network for downloading music and other digital entertainment, can be held liable for facilitating copyright infringement.