Counting calories on snack foods?

Sometimes, the urge to munch may overcome your usual healthy choices — and you're going to eat the sizeable bag of crackers no matter what. In other instances, descriptive language such as skinny and mini, the portion, and calorie count play into your purchase.

In an interview Oct. 12, 2018, on The Show, KJZZ’s locally produced news magazine, Co-Host Mark Brodie gets to the bottom of the 100-calorie snack marketing trend in this interview:

Our research found that consumers tended to evaluate the product more favorably if the language matched the calorie count. For example, 99 calories and small was more favorable than 99 calories and big. If it's 99 calories and a big package of cookies or popcorn, it may be confusing to process.

Christopher Lee, clinical assistant professor of marketing

Get the latest from the
W. P. Carey School of Business

Email:

Ideas Unlimited

Headlines and deep dives, delivered every month.

KnowIT

IT news and research, delivered five times per year

We're committed to your privacy. W. P. Carey uses the information you provide to us only to share our relevant content that you select. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.