Can consumers form emotional bonds with objects? ASU professor says yes

During the pandemic, many people want to be with loved ones — and can’t. Professor of Marketing Naomi Mandel says consumers who feel socially isolated often buy nostalgic items, which is an example of what she calls ‘compensatory consumption,’ in her new research with Assistant Professor of Marketing Monika Lisjak, and with the help of graduate student Qin Wang.

In this story published Nov. 27, 2020, on KJZZ Phoenix:

Because those products provide a sense of continuity and remind them of the good old days when they felt included with their family and friends.


– Professor of Marketing Naomi Mandel




Get the latest from the W. P. Carey School of Business

W. P. Carey News  |  Headlines and deep dives

KnowIT  |  IT news and research


We're committed to your privacy. W. P. Carey uses the information you provide to us only to share our relevant content that you select. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.