Professor Emeritus of Psychology and Marketing Robert Cialdini's research can be used to positively guide our partners in an effort to strengthen our connection with one another.

In this story published Jan. 9, 2020, on The Good Men Project:

The implication is that you have to go first. Give something: give information, give free samples, give a positive experience to people and they will want to give you something in return.

– Robert Cialdini, professor emeritus of psychology and marketing