
Influence your relationship using the 6 principles of persuasion
Professor Emeritus of Psychology and Marketing Robert Cialdini's research can be used to positively guide our partners in an effort to strengthen our connection with one another.
Professor Emeritus of Psychology and Marketing Robert Cialdini's research can be used to positively guide our partners in an effort to strengthen our connection with one another.
In this story published Jan. 9, 2020, on The Good Men Project:
The implication is that you have to go first. Give something: give information, give free samples, give a positive experience to people and they will want to give you something in return.
– Robert Cialdini, professor emeritus of psychology and marketing
Latest news
- How the 25% tariff on car imports could impact prices in Arizona
The tariffs will impact new and used car prices, says an ASU supply chain management expert.
- Reshaping what a leader looks like
Spanx founder Sara Blakely didn't just create a new product — she revolutionized the business of…
- Tariff threats
An ASU supply chain management expert breaks down how recent tariffs will impact the U.S.