Amazon is going underwater. Seriously

Could man-made pools or natural bodies of water store goods while waiting for fulfillment orders? Arnold Maltz, a professor of supply chain management, writes about the costly logistics of it.

For the first time, e-commerce sales will account for one-tenth of total retail sales, according to a recent eMarketer report. And this means more storage and space will be needed to accommodate products until they go to customers. Is the solution underwater storage?

In this Fortune commentary by Associate Professor of Supply Chain Management Arnold Maltz on July 23, 2017:

In fact, this whole idea is another example of Amazon’s continuing interest in more efficient logistics and warehouse automation, no matter how far “out there.”

All of us in the logistics business admire the relentless drive to improve what seems to be part of the Amazon DNA.