How Amazon's new Scottsdale bookstore fits into the business model

To understand the brick-and-mortar opening, you have to first understand the online retail giant's bigger strategy, according to Supply Chain Management Professor Hitendra Chaturvedi.

Amazon's new Scottsdale bookstore is odd considering the online retail giant is blamed for putting many brick-and-mortar bookstores out of business. Supply Chain Management Professor of Practice Hitendra Chaturvedi recently joined the W. P. Carey School after being an entrepreneur, and he says it's not that simple.

In this story aired Nov. 26, 2019, on KJZZ:

Amazon may use its new bookstore in the Scottsdale Quarter as a place where customers can return items and buy refurbished ones.

– Hitendra Chaturvedi, supply chain management professor of practice