A first-of-its-kind class project harnesses the power of industrial design to solve real-world business challenges.

In this story aired Jan. 22, 2020, on azfamily.com:

Master's programs often go deep in learning about the discipline. That's not how real life works. You also need to work with other disciplines. Coming up with an idea is a persuasive process. Design students were able to contribute to the visual persuasion of the idea. Business students were able to add to the economic sense of the idea. Together that makes for a persuasive argument that we should do something different here.

– Kevin Dooley, who is a Distinguished Professor of Supply Chain Management and a senior sustainability scientist in the Julie Ann Wrigley Global Institute of Sustainability