When Arizona hosted the championship game in Glendale in 2016, a study by the Seidman Research Institute indicated that the estimated economic impact was more than $273 million.

In this story published Jan. 13, 2020, on U.S. News & World Report:

The authors defined economic impact as the direct amount of spending by visitors and organizations from outside the state, and the indirect and induced impacts of those expenditures. Spending from residents was not included in the study. The authors also estimated that more than 65,000 visitors came to Arizona for the championship game and stayed for an average of nearly four nights. Of the estimated $273 million brought into the region, more than $212 million came from ticketed visitor spending, according to the study.