Make your side hustle work

Associate Professor of Management and Entrepreneurship Jennifer Nahrgang and her colleagues Hudson Sessions, assistant professor of management at the Lundquist College of Business at the University of Oregon; Manuel Vaulont, PhD student at the W. P. Carey School of Business; and Amy Bartels, an assistant professor of management at the College of Business at the University of Nebraska-Lincoln. recently set out to understand the benefits and challenges of balancing a day job while moonlighting. Their research reveals numerous ways in which full-time workers can best craft and choose a side hustle, build it up, and balance it with full-time work and other demands.

In this story published March 18, 2020, in the Harvard Business Review:

In short, we are proponents of side hustles — they allow workers to reap the benefits of independent work while retaining the stability of a traditional role, thereby avoiding the major downside of full reliance on gig work. They also offer empowerment as workers feel able to shape the work and its context. But like so many things in life, you can have too much of a good thing; balance is the key.


Jennifer Nahrgang, associate professor of management and entrepreneurship




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