How McDonald's made the switch to fresh beef

It may seem like a simple, obvious decision: Fresh beef gets hotter faster and tastes juicier, delivering a more appetizing burger. Through consumer insights, McDonald’s knew that its customers would respond well to the upgrade.

It may seem like a simple, obvious decision: Fresh beef gets hotter faster and tastes juicier, delivering a more appetizing burger. Through consumer insights, McDonald’s knew that its customers would respond well to the upgrade.

In this story published July 24, 2021, on Zillow:

It’s a very disciplined culture. McDonald’s has had the same suppliers for many, many years. The relationship is extremely tight. When it comes to managing its supply chain, McDonald’s is one of the best of the best.

– Professor of Supply Chain Management Dale Rogers