
How McDonald's made the switch to fresh beef
It may seem like a simple, obvious decision: Fresh beef gets hotter faster and tastes juicier, delivering a more appetizing burger. Through consumer insights, McDonald’s knew that its customers would respond well to the upgrade.
It may seem like a simple, obvious decision: Fresh beef gets hotter faster and tastes juicier, delivering a more appetizing burger. Through consumer insights, McDonald’s knew that its customers would respond well to the upgrade.
In this story published July 24, 2021, on Zillow:
It’s a very disciplined culture. McDonald’s has had the same suppliers for many, many years. The relationship is extremely tight. When it comes to managing its supply chain, McDonald’s is one of the best of the best.
– Professor of Supply Chain Management Dale Rogers
Latest news
- Buyers gain upper hand in Valley housing market
Arizona housing inventory is growing, but it's not yet a true buyer's market, says W. P.
- Wisdom from the supply chain OG
A W. P.
- MACC graduate Kailey Shupe finds immense value in program’s data analytics focus
The Master of Accountancy and Data Analytics (MACC) at W. P.