What is 'shrinkflation' and how can we spot it?

Have you ever been to the grocery store and felt like that box of cereal got a little lighter? Well, you are on to something.

Have you ever been to the grocery store and felt like that box of cereal got a little lighter? Well, you are on to something.

In this story aired Aug. 11, 2021, on Arizona PBS:

Shrinkflation is when the things in boxes at the grocery store, you start to feel that the sizes are decreasing but you seem to be paying either the same price or even a bit more.

– Hitendra Chaturvedi, supply chain managementprofessor of practice