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How Phoenix predicted Zillow’s spectacular crash

Software isn't ready to take over real estate. Just ask Phoenix, one of the hottest housing markets in the country.

Software isn't ready to take over real estate. Just ask Phoenix, one of the hottest housing markets in the country.

In this story published Nov. 3, 2021, on Fast Company:

In order to test the R&D side of this you need a lot of transactions. That's one of the reasons a market like Phoenix was so attractive to these companies.


Mark Stapp, executive director of the Master of Real Estate Development program and Fred E. Taylor Professor in Real Estate

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