
Paying more but getting less at the grocery store. Welcome to Shrinkflation.
U.S. consumers are spending an equal amount or more money for their chosen brands but are receiving a smaller portion in return.
In this story published June 10, 2022, on 12 News:
Shrinkflation is nothing more than getting less product if not the same, but more price and people not telling you about it.
– Hitendra Chaturvedi, professor of practice in supply chain management
Latest news
- Big gains for small firms
The SMB Lab is a first-of-its-kind initiative that has generated over $15M for Arizona's small…
- Full-time MBA program helps Gina Larson transition from Peace Corps to running cross-cultural venture
Returning from serving in the Peace Corps in Kosovo, Gina Larson (Full-time MBA '26) has found a…
- The subscription trap and how it impacts students' budgets
Monthly subscriptions can reinforce behaviors like the sunk-cost fallacy and loss aversion,…