General Mills cereal plant

Paying more but getting less at the grocery store. Welcome to Shrinkflation.

U.S. consumers are spending an equal amount or more money for their chosen brands but are receiving a smaller portion in return.

In this story published June 10, 2022, on 12 News:

Shrinkflation is nothing more than getting less product if not the same, but more price and people not telling you about it.

Hitendra Chaturvedi, professor of practice in supply chain management

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