An open bag of chips

When will 'shrinkflation' end?

An ASU supply chain expert predicts when consumers might see an end to the practice of charging higher prices for less product.

In this article published Dec. 23, 2022, on KOLD News:

I am very optimistic that the slowing down of demand will make companies change their behavior.

Hitendra Chaturvedi, professor of practice in supply chain management

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