 
  Hotel prices skyrocket in advance of crowds
  
    
              Will the economic impact of 2023's Super Bowl come close to 2015's, which ASU researchers say generated $719.4 million for the region?
      
  
  In this article published Feb. 9, 2023, in the Scottsdale Progress:
Indeed, the W. P. Carey School of Business at Arizona State University estimated the 2015 Super Bowl had an economic impact of $719.4 million on the region.
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