Customers’ rage is at an all-time high and they’re out for revenge
A new ASU survey shows customers are increasingly distressed and vocally registering their displeasure.
In this article published March 13, 2023, on Inc. Australia:
The survey of some 1,000 American consumers, conducted by Customer Care Measurement & Consulting and the W. P. Carey School of Business at Arizona State University, found 74% of customers reported experiencing a product or service problem in the past year, more than double the number in 1976 and nearly a 20% increase from just 2017. Of those experiencing a problem, 56% reported wasting an average of two days sorting it out. Forty-three percent complained of financial losses, and 31% of 'emotional distress.'
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