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De-influencing: Taking the 'anti-buy' trend from online to Arizona

Despite the popularity of the 'anti-buy' trend, an ASU economist says no one is immune to constant, targeted advertising.

In this story published March 15, 2023, on KJZZ Phoenix:

With the millennials and the Gen Zs, they're more into buying experiences. But still, they're buying products.

Hitendra Chaturvedi, professor of practice in supply chain management

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