63% of customers report feeling rage over a product or service problem, survey finds
The latest ASU 'customer rage' survey shines a light on the customer service experience.
In this article published March 22, 2023, on NBC 10 Boston:
Customer Care Measurement & Consulting (CCMC) is out with their 2022 edition of their National Customer Rage Survey. The survey was in collaboration with the W. P. Carey School of Business at Arizona State. The survey found that 74% of customers reported experiencing a product or service problem in the past year. This is the highest it’s been over the 20 years the survey has been conducted.
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Customer rage has increased 35% since 2017, ASU study shows.
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Great customer service is necessary to creating brand loyalty, says ASU expert.