Arizona’s ‘super season’ gives state financial shot of adrenaline

At the beginning of 2023, the Valley welcomed sports fans and tourists, bringing a flood of money from Super Bowl 57, spring training, and the WM Open. An ASU economist says the weather helped. Others said the state's amazing hotels and resorts, infrastructure, quality of life, and history of hosting major sporting events were a plus, too.

In this story published April 19, 2023, in the Arizona Capitol Times:

The economic impact of spring training would not be nearly as good if spring training was in say, Wisconsin. We have that advantage here, you can escape winter for a few days and enjoy major sporting events.

– Daniel Marburger, clinical professor of economics