Houston's Final Four success foreshadows potential economic boost for Arizona in 2024

An ASU clinical economics professor believes the economic impact might not be all that it's cracked up to be, at least from locals.

In this story published April 19, 2023, in the Phoenix Business Journal:

If I'm a resident in Phoenix, I still spend my money. I don't throw it away, so the economic impact has to be overstated. Now, what Phoenix does have as an advantage for something like the Final Four, or the Super Bowl is a pleasant winter.

– Daniel Marburger, clinical professor of economics