Person returning packages.

Target rolls out drive-up returns for Phoenix-area customers

Great customer service is necessary to creating brand loyalty, says ASU expert.

In this story aired May 19, 2023, on Arizona's Family:

The whole idea of making returns easy for the customer is creating brand loyalty. Giving a great customer return experience is just the bare minimum to be in the game these days.

Hitendra Chaturvedi, supply chain management professor of practice

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