How Barbie, Beyoncé, and Taylor Swift are affecting economics
ASU expert says local economies are benefitting from women prioritizing experiences over goods.
In this story aired Aug. 24, 2023, on Arizona PBS:
Overall, we see hotel prices are higher, we see very high hotel revenue. So food consumption, clothes, and services are boosting. It's pretty huge, especially for the local economy.
– Susan Tang, clinical assistant professor of economics
Latest news
- Pop culture is key to effective teaching
How a management and entrepreneurship professor uses Ted Lasso and other pop-culture touchstones…
- Artificial intelligence in business master's degree helps Nathan Merriman combine business strategy with technology
Nathan Merriman (MS-AIB '25) had been working in business for a few years when he learned about…
- How the Executive MBA empowered Scott Gates to be a mission-driven leader
Scott Gates (BS Marketing '04, Executive MBA '15) had a very positive experience during his…