How Barbie, Beyoncé, and Taylor Swift are affecting economics

ASU expert says local economies are benefitting from women prioritizing experiences over goods.

In this story aired Aug. 24, 2023, on Arizona PBS:

Overall, we see hotel prices are higher, we see very high hotel revenue. So food consumption, clothes, and services are boosting. It's pretty huge, especially for the local economy.

– Susan Tang, clinical assistant professor of economics