It's been a summer of economic girl power in the Valley and across the nation

An ASU expert discusses how Barbie, Beyoncé, and Taylor Swift have impacted Arizona's economy.

In this story aired Aug. 28, 2023, on KJZZ:

We see very high hotel revenue. And also, the food consumption, clothes, and other services are boosting. It’s actually pretty huge, especially for the local economy.

– Susan Tang, clinical assistant professor of economics