Football player running on field.

Economic impact of Super Bowl LVII sets a record

An ASU study found that the 'most successful Super Bowl' in history generated $1.3 billion for Arizona's economy.

In this story published Oct. 5, 2023, on the City of Phoenix website:

The magnitude of the economic impact of hosting the Super Bowl is what makes it a coveted event for cities around t​he United States. Arizona continually shows itself​ to be a worthy host for the nation's signature sports events and the increase in tourism dollars from Super Bowl is unlike any other event.

Anthony Evans, senior research fellow at the L. William Seidman Research Institute