Economic impact of Super Bowl LVII sets a record
An ASU study found that the 'most successful Super Bowl' in history generated $1.3 billion for Arizona's economy.
In this story published Oct. 5, 2023, on the City of Phoenix website:
The magnitude of the economic impact of hosting the Super Bowl is what makes it a coveted event for cities around the United States. Arizona continually shows itself to be a worthy host for the nation's signature sports events and the increase in tourism dollars from Super Bowl is unlike any other event.
– Anthony Evans, senior research fellow at the L. William Seidman Research Institute
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