
Economic impact of Super Bowl LVII sets a record
An ASU study found that the 'most successful Super Bowl' in history generated $1.3 billion for Arizona's economy.
In this story published Oct. 5, 2023, on the City of Phoenix website:
The magnitude of the economic impact of hosting the Super Bowl is what makes it a coveted event for cities around the United States. Arizona continually shows itself to be a worthy host for the nation's signature sports events and the increase in tourism dollars from Super Bowl is unlike any other event.
– Anthony Evans, senior research fellow at the L. William Seidman Research Institute
Latest news
- MACC graduate Kailey Shupe finds immense value in program’s data analytics focus
The Master of Accountancy and Data Analytics (MACC) at W. P.
- Hickman's Egg Ranch loses 95% of its chickens to bird flu: What's next
As one of Arizona's largest egg producers, the spreading illness will lead to increased prices…
- Customer loyalty management is a must
As consumers are presented with more options, customer loyalty management strategies like…