Football on a field.

Hobbs: $2M spent at Super Bowl to woo top executives worth it

An ASU expert discusses the impact out-of-state football fans had on Arizona's economy.

In this story published Oct. 4, 2023, in the Arizona Daily Star:

A survey found there were more than 102,000 people who came to the Phoenix area for the match-up between the Kansas City Chiefs and the Philadelphia Eagles.

Owain Evans, research professional at the L. William Seidman Research Institute

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