Football players.

Super Bowl's economic impact helps AZ charities reach further

The 2023 Super Bowl created over 10,000 annual jobs and $494.1 million in labor income, ASU study says.

In this story aired Oct. 4, 2023, on ABC15 Arizona:

The ASU business school released information from their independent study on the big game's big economic impact. They discovered more than $726.1 million was contributed to Arizona's gross domestic product. Visitors of our state spent over $220 million, with only 60% of them having tickets to the game.

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