Man checking his watch.

How to keep time: Look busy

An ASU marketing expert weighs in on how busyness affects social status.

In this podcast aired Dec. 11, 2023, on The Atlantic:

When we think about products that are scarce, there are very few of them out there, so people really want them. When we think about a person as being scarce, then we think of scarcity in terms of time. So, how much time do you have? Well, if you have very little time, then you, in and of yourself, are somewhat of a scarce resource. And then people might come to feel that you're more valuable, or have more social status.

Neeru Paharia, professor of marketing

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