How to keep time: Look busy
An ASU marketing expert weighs in on how busyness affects social status.
In this podcast aired Dec. 11, 2023, on The Atlantic:
When we think about products that are scarce, there are very few of them out there, so people really want them. When we think about a person as being scarce, then we think of scarcity in terms of time. So, how much time do you have? Well, if you have very little time, then you, in and of yourself, are somewhat of a scarce resource. And then people might come to feel that you're more valuable, or have more social status.
– Neeru Paharia, professor of marketing
Latest news
- Big gains for small firms
The SMB Lab is a first-of-its-kind initiative that has generated over $15M for Arizona's small…
- Full-time MBA program helps Gina Larson transition from Peace Corps to running cross-cultural venture
Returning from serving in the Peace Corps in Kosovo, Gina Larson (Full-time MBA '26) has found a…
- The subscription trap and how it impacts students' budgets
Monthly subscriptions can reinforce behaviors like the sunk-cost fallacy and loss aversion,…