A basketball flying through a basketball hoop.

Valley cities: Millions of reasons to welcome Final Four

A Seidman Research Institute study investigates how the 2017 Men's Final Four impacted Arizona's economy.

In this article published March 31, 2024, in the Daily Independent:

The consultancy arm of the W. P. Carey School of Business won't release all the details of the Seidman Research Institute study since it doesn't belong to them. However, it published a 2017 story about key findings, such as direct spending totaling about $122 million. The rest is indirect "ripple effect" spending. The 2017 study was conducted by the W. P. Carey School of Business and involved several faculty members and about 25 students.

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