Cactus League announces highest attendance total since pre-pandemic
The 2023 Cactus League generated over $710 million, according to an ASU research study.
In this article published April 11, 2024, on Cronkite News:
The Cactus League serves as one of Arizona's most prominent tourist attractions. A study by the W. P. Carey School of Business at ASU found that six out of every 10 Cactus League attendees come from out of state. In 2023, the league's first full season after the pandemic and lockout resulted in $710.2 million in total economic activity, and it resulted in $418.5 million toward Arizona’s gross domestic product.
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