Forget loans and wealthy investors. Small cafes, breweries turn to crowdfunding

An ASU supply chain expert explains the pros and cons of crowdfunding and its potential impact on Arizona's small business ecosystem.

In this story published Oct. 20, 2025, in the Phoenix New Times:

With a single, big investor, they are interested in the business because of dollars and cents. But with this [crowdfunding], your customers believe in your mission and often there’s a compelling story. They are investors who want to help grow your identity, and that’s why this model has become so interesting.

– Hitendra Chaturvedi, supply chain management professor of practice