If your company has a social media manager, chances are that person reports into the marketing department.

What are the risks associated with outsourcing services? Associate Marketing Professor Michael Wiles and his research partners discovered that it depends on which party is at fault for the breach, and whether the employees of the outsourcing firm are productive.

Transformative Services Research (TSR) is a new sub-field of services marketing that examines the relationship of service to well-being. Associate Marketing Professor Laurie Anderson and colleagues at W. P. Carey identified the field five years ago.

Some 75–80 percent of the food grown in the U.S. comes from family-owned farm businesses, some of them very large and many incorporated. In fact, according to agribusiness professor Ashok Mishra, family farms are the backbone of American agriculture.

A real estate investment trust (REIT) is a particular type of company that owns and manages an income-producing property and provides the average person an opportunity to invest in commercial property.