Expert on the gluten-free diet craze: "It's the placebo effect"
In an effort to understand the gluten-free phenomenon — which is generating more than $15 billion in sales annually — ASU Now spoke with three Arizona State University professors who have studied the diet.
Assistant Professor of Agribusiness Lauren Chenarides said the money-making potential of gluten-free products is too great for food suppliers to ignore.
In this post in Newswise on Nov. 29. 2017:
“They don’t want to miss out on the market,” which is projected to continue its upward trajectory both in the United States and internationally.
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