Expert on the gluten-free diet craze: "It's the placebo effect"

In an effort to understand the gluten-free phenomenon — which is generating more than $15 billion in sales annually — ASU Now spoke with three Arizona State University professors who have studied the diet.

Assistant Professor of Agribusiness Lauren Chenarides said the money-making potential of gluten-free products is too great for food suppliers to ignore.

In this post in Newswise on Nov. 29. 2017:

“They don’t want to miss out on the market,” which is projected to continue its upward trajectory both in the United States and internationally.