Consumer products are still experiencing 'shrinkflation.' Could it get worse in 2023?

An ASU supply chain expert discusses the logic of companies charging more for less product.

In this episode aired Jan. 18, 2023, on KPCC:

Our initial research is demonstrating that, over the last three years, as the prices are going up or sizes coming down, the operating profits of these companies are increasing. Which begs the question, if they are making more profit, what is the logic behind shrinkflation and inflation?

– Hitendra Chaturvedi, supply chain management professor of practice